The Top Hair Care Product in Indonesia, My Kind of Beauty (MKB), Sent Its Top Resellers on a Holiday to Labuan Bajo.

R.E.D Group, a business consulting company based in Bali, collaborated with the authentic Balinese local brand My Kind of Beauty (MKB), which has become the number one Hair Care Product in Indonesia. Notably, My Kind of Beauty, known for its flagship product, roasted candlenut oil, successfully sold hundreds of thousands of bottles through resellers across Indonesia.

The rapid expansion of MKB's business occurred through a network marketing concept, highly appealing to millennials. With a simple and profitable system for resellers, coupled with top- quality products, MKB emerged as the top-selling hair care product across various social media platforms and leading marketplaces in Indonesia (such as TikTok, Instagram, Shopee, and Tokopedia).

To honor their top resellers, MKB rewarded them with an exclusive trip to Labuan Bajo in January 2023. Apart from enjoying the beauty of Labuan Bajo, the resellers were surprised by the launch of the new product, Lips Brightening Serum, which had been marketed by all resellers since February 2023. Additionally, the resellers were enthusiastic about the announcement of a contest running from January to June 2023, offering a reward of a Trip to Thailand.

As the overseeing partner handling all operational activities of MKB, both offline and online, RED Group maintains high optimism regarding the business growth in MKB.

Currently, MKB has nearly 1,000 resellers spread across Indonesia and is set to grow further. Aligned with RED Group's commitment to advancing Bali's SMEs on the national and international stage, MKB can serve as a benchmark for Bali's SME entrepreneurs, motivating them to sharpen their talents and businesses with increased confidence and determination.

"This is an outstanding achievement for MKB, an SME company established less than 2 years ago, supported by Red Group, to take 30 of its super resellers on a trip to Bajo. This marks the beginning for MKB to benefit many people," stated Rajya Yodie, CEO of R.E.D. Group.